First Pictures Of The New Hybrid Ferrari F150

Ferrari unveiled their 2011 Formula 1 challenger yesterday, called the Ferrari F150 the F1 car features the much touted KERS hybrid system. The F150 was named to mark the 150th anniversary of Italian unification, a fitting tribute from the car company that unites all of Italy in both its wins and its losses.

“All the men and women who put so much effort and passion into their work at Maranello share the pride and responsibility of representing our country around the world and it is in this spirit that we chose to dedicate this car to an event that is so important for the whole of Italy.” said Ferrari president Luca di Montezemolo.

The 2011 Formula 1 season will feature some revised rules, double diffusers have been banned as have F-Duct aerodynamic systems (first introduced by McLaren in 2010). The KERS hybrid drivetrain is back with a vengeance having been first brought into Formula 1 in the 2009 season before being scrapped due to cost concerns in the 2010 championship.

KERS (kinetic energy recovery system) is, in layman’s terms, a system that collects power otherwise lost during braking and makes that same power available through a “boost” button when you most need it, namely, when you are coming out of the corner you just braked into. Imagine it as a high performance electric NOS system that saves about 10%-15% on fuel consumption.

The 2011 Formula 1 season begins on March the 13th and will be broadcast in HD for the first time in its history.

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