Phoenix Motorcars Rises From The Ashes
Phoenix Motorcars just lived up to its namesake by rising from the ashes of its 2008 Chapter 11 filing to announce that they’re back and not just that, they almost ready to start deliveries of the worlds first full-production electric SUV. In an announcement at FedFleet 2010 (July 13th-15th) Phoenix said;
“Phoenix Motorcars is proud to introduce the first all-wheel drive electric pickup truck ready for fleet procurement.” stated Bryon Bliss, VP Sales and Marketing for Phoenix Motorcars. “The FedFleet 2010 conference provides an ideal opportunity to debut our enhanced Sports Utility Truck. We will begin deliveries later this year.”
This surprising news is a strong indication that Phoenix Motorcars are back, in a big way. The SUVs will initially be sold to fleet operators with delivers in late 2010, consumers will be able to buy one of the electric SUVs in 2011 with either a 70 or 100+ mile range from lithium-ion battery packs. The cars are capable of highway speeds and feature a full 4×4 drive-train, further specifications are not yet available.
Phoenix lists its market entry strategy as;
Targets fleet operators in the State of California, particularly electric utility companies, universities, and municipal and state fleet operators. $10B market in California with 225,000 new passenger cars and light-duty trucks sold as fleet vehicles annually. Fleet sales facilitate vehicle and parts distribution; service is performed in a controlled environment and allows the opportunity for vehicle data acquisition and ensures a controlled range of all electric vehicle models.
We’re glad to see Phoenix back on its feet and will keep you up to date on further news as it seeps out.