Tesla Taking Europe By Storm

With their latest store opening in Zurich, Switzerland Tesla has been making significant inroads into Europe with showrooms and service centres in Monaco, Munich, London, Switzerland and plans for a Milan store just around the corner. Interestingly Tesla’s largest market per capita for the Roadster is Switzerland with 50+ of the all electric sports cars currently zipping around the country. Singapore is said to be Tesla’s next foray and it will also be the first Asian showroom with plans for Beijing, Shanghai, Tokyo and Hong Kong doubtless not too far behind.

Tesla currently has 11 showrooms worldwide;

Menlo Park, California
West Los Angeles, California
Seattle, Washington
Dania Beach, Florida
Chicago, Illinois
New York City, New York
Newport Beach, California
London, UK
Munich, Germany
Monaco, Monte Carlo
Zurich, Switzerland
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With 4 more on the way;
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Washington DC
Toronto, Ontario, Canada
Milan, Italy
Singapore, Singapore
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It appears that Tesla is establishing a dealer network for the soon to be released Tesla Model S and the as yet unnamed model that will be released in 2012 which will have a notably lower price, leading Tesla to anticipate much higher sales volumes.
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Tesla recently announced a partnership with Toyota and last year sealed a partnership deal with Daimler AG, both strategic moves to ensure its future in the electric car business once the big boys jump into the electric car market. Tesla will be launching their IPO on June 29th this year (NASDAQ:TSLA) with an initial share price of 14-16 USD in an effort to raise $178 million.

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2 Comments

“Tesla currently has 11 showrooms worldwide”

Seems like it might be more than that, considering I’ve seen one in Boulder, CO.

Jose Kerlin

I came across this video interview about Christiano Carlutti, VP of Tesla Motors about the strategies they employ to thrive in today’s market and how Tesla intends to capture the electric vehicle market.

Very insightful video. You can see it at http://bit.ly/bhDdtS


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